Our Story

In April 2019, Double 7 was founded by Wallace and J, who shared a passionate interest in streetwear and e-commerce. Given their IT backgrounds and a keen sensitivity to digital trends, they faced numerous challenges and overcame various obstacles along the way. Throughout this journey, they continuously learned and improved, leading to the Double 7 that you see today.

After a journey spanning four years, Wallace and J decided to elevate Double 7 to the next level. No longer just resellers, they now focus on featuring a variety of overseas brands with distinct styles. Each brand boasts its unique style, and culture, from packaging to the products themselves

In April 2023, they relocated the headquarters to Subang Jaya, Selangor. They brought in talent from various fields to join the team. With a larger office and warehouse, as well as a retail showcase, customers can finally have an in-person experience, try on products, and enjoy them right up to the final purchase.

Why Is Double 7?

I believe you might be curious about this question right? Well, let me share the story with you. The number 7 holds special significance for both of the founders, not only being their lucky number but also because they were both born in July, with their birthdays just 7 days apart. So, they built the name around the significance of the number 7, and that's how the name "Double 7" originated.